Training - make your content roar
Would you like to write sparkling content that connects with your readers? Do you want to strengthen your web content, reports or speeches so that you can better promote your cause or brand?
Then take one of our lively writing or editing training courses. Our participants include managers and communications, marketing and public relations professionals wanting to improve their skills.
These are some the courses we offer with our sister consultancy Express
1. Writing captivating content
This course covers everything about writing great content, including how engaging and inspiring content differs from traditional marketing content, where to find good topics to write about, and tips for writing for different channels. More
2. Compelling storytelling for companies, campaigns and causes
Everyone responds powerfully to stories. Organisations are increasingly realising that real stories are ideal for putting a message across in a powerful, unforgettable way. More
3. Winning words: writing to engage and influence
Words that are wielded well can have enormous power to influence others. This one-day course will give you top tools and tips to lift the intensity of your writing.
You will discover how the special skills used by great leaders and writers to inspire and motivate people can be applied to many forms of business writing. More
4. Mark your words: editing to perfection
Polished, error-free copy not only makes for efficient communication but helps you and your firm leave a sparkling impression. This one-day course will equip you with the editing and proofreading skills you need to smooth out the roughest copy.
You will learn how to master the tricky bits of punctuation and grammar; build crisp, clear sentences; and eradicate those embarrassing errors. Let us help you polish your professional prose. More
5. Boost your business writing skills
This course will give you a toolkit of techniques to cut the waffle and write clean, crisp copy. It shows you how to hit your message home to your readers.
If you need to communicate efficiently with a client, write an effective proposal or keep supporters informed about key campaigns, this course is for you. More
Most of our courses are presented by Training Director Tony Spencer-Smith. An award-winning novelist and former editor-in-chief of Readers Digest, he has trained hundreds of people at blue-chip corporations, government agencies and not-for-profit organisations and is known for his richly inspiring and humorous style.
Our courses - reviews
‘Tony Spencer-Smith supported our emerging leaders in sustainability at a media retreat. He led us through the art of speech writing. Both his content and presentation style were inspirational to us all and the experience has given us an invaluable skill for years to come.’
Kate Harris, Sydney Director, Centre for Sustainability Leadership.
'With his carefully constructed course, Tony cuts through the flab and gets straight to the nuts and bolts of writing with purpose and power. A unique training session that will make you look at words from a whole new perspective.'
Niranjala Hillyard, Science Communications Officer, Children's Medical Research Institute.
'My job is to convince people to join our environmental campaigns. The Winning words: writing to engage and influence course provided me with specific language tools to make my writing more persuasive, and gave great examples of them being used by top writers and leaders."
Kristen McDonald, Copywriter, Greenpeace Australia Pacific.