Compelling storytelling for companies, campaigns and causes
Good stories have held us spellbound ever since humans learned to speak. Powerful story writing skills are even more important in the social media era.
Come to Compelling storytelling for companies, campaigns and causes and you will discover how to breathe the power of storytelling into your words and increase your ability to attract, hold and influence readers.
This course will teach you how to structure and write narratives that can enliven everything from reports and case studies to blogs and speeches. Using real-life examples, it will give you lots of tools and tips on how to write compelling stories for your business or organisation.
What you will learn
Enrol for next course
Put your name on the waiting list to be informed about our next public course or arrange a tailored in-house course.
Who should attend?
Anyone who wants to enhance the power of their corporate or campaign communications through storytelling techniques. This includes public relations and communications professionals from the not-for-profit, corporate and government sectors.
Trainers
Tony Spencer-Smith, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine, is a highly experienced corporate writing trainer. The lead trainer, he is a partner in Express Editors and author ofThe man who snarled at flowers and The essentials of great writing.
Linda Vergnani, owner of Eco Editors, is an award-winning journalist whose stories have appeared in more than 25 newspapers and magazines on five continents. A former head of communications for a major non-government funding agency, she has written stories for corporations, not-for-profit organisations and government agencies.
Come to Compelling storytelling for companies, campaigns and causes and you will discover how to breathe the power of storytelling into your words and increase your ability to attract, hold and influence readers.
This course will teach you how to structure and write narratives that can enliven everything from reports and case studies to blogs and speeches. Using real-life examples, it will give you lots of tools and tips on how to write compelling stories for your business or organisation.
What you will learn
- Brain science findings on why stories are so powerful.
- How storytelling can boost your brand and cut through in campaigns.
- Where to find evocative stories.
- How to grip your audience: lessons and techniques from journalism.
- Striking introductions, nut paragraphs and evocative endings - putting the elements together.
- Tips on how narrative structure can be used to enliven even seemingly dull topics.
- The best writing style for different types of stories.
- Examples of successful storytelling campaigns, including stories that went viral.
Enrol for next course
Put your name on the waiting list to be informed about our next public course or arrange a tailored in-house course.
Who should attend?
Anyone who wants to enhance the power of their corporate or campaign communications through storytelling techniques. This includes public relations and communications professionals from the not-for-profit, corporate and government sectors.
Trainers
Tony Spencer-Smith, an award-winning novelist and former Editor-in-Chief of Reader’s Digest magazine, is a highly experienced corporate writing trainer. The lead trainer, he is a partner in Express Editors and author ofThe man who snarled at flowers and The essentials of great writing.
Linda Vergnani, owner of Eco Editors, is an award-winning journalist whose stories have appeared in more than 25 newspapers and magazines on five continents. A former head of communications for a major non-government funding agency, she has written stories for corporations, not-for-profit organisations and government agencies.