Winning words: writing to engage and influence
Generating great content is vital in today's business world, whether it is marketing content or intended for an internal audience.This advanced course will give you the tools to write more powerfully and with greater influence. Learn how great writers and leaders use words to inspire and motivate. The course will help you to lift the intensity of your writing and engage your audiences, whether online or in print.
What you will learn
Building perfect sentences
Winning minds through logical argument
Winning hearts through powerful writing
Bringing it all together
Who should attend?
Communications, marketing and public relations professionals; leaders who want to use words more powerfully; those writing speeches and thought leadership material; those responsible for generating sophisticated content for internal and marketing purposes.
Trainer
Tony Spencer-Smith, award-winning author and business writing trainer.
'Thank you for conducting such a refreshing workshop. I thoroughly enjoyedWinning Words: writing to engage and influence and have been challenged to invigorate my corporate writing and halt the slow slide into wordsmithing laziness! My team has already leapt to the challenge and we’re drafting fresh new articles and media releases which are more engaging and persuasive.'
Kirsty Stewart, Communications Specialist, Infrastructure, Unitywater, Queensland
What you will learn
Building perfect sentences
- Choosing the right words
- Cutting clutter, repetition, jargon and buzzwords
- Crafting sentences to convey messages most effectively
- Setting the right tone.
Winning minds through logical argument
- Selecting key information from the data soup
- Using the principle of show, don’t tell: letting the facts speak for themselves
- Explaining with analogy
- Supporting your arguments with expert quotes
Winning hearts through powerful writing
- The seductive power of storytelling
- Using the great rhetoric toolkit
- Borrowing emotive word skills from literature
- Painting word pictures
Bringing it all together
- Knowing your audience
- Structuring for maximum clarity and impact
- Editing to perfection.
Who should attend?
Communications, marketing and public relations professionals; leaders who want to use words more powerfully; those writing speeches and thought leadership material; those responsible for generating sophisticated content for internal and marketing purposes.
Trainer
Tony Spencer-Smith, award-winning author and business writing trainer.
'Thank you for conducting such a refreshing workshop. I thoroughly enjoyedWinning Words: writing to engage and influence and have been challenged to invigorate my corporate writing and halt the slow slide into wordsmithing laziness! My team has already leapt to the challenge and we’re drafting fresh new articles and media releases which are more engaging and persuasive.'
Kirsty Stewart, Communications Specialist, Infrastructure, Unitywater, Queensland